To give continuity to the C & A’s commitment to produce sets with positive impact, 68% of the pieces from the new collection of the network, Original Jeans, were produced with more sustainable cotton, which reduces environmental impacts and use water more efficiently.
To engage its consumers, the brand invited them to try new ways of using jeans and share on social networks, using the hashtag #provemais, your relationship with the play and how it can be reinvented, transformed and used in different combinations, that to express the identity of each. Employees of the C & A also were invited to get in on the action.
The Original collection Jeans has partnered with Warner Bros. Consumer Products, responsible for licensing of characters from DC Comics. Are 30 customized templates with the superhero wonder woman, Batman and Superman, covering the female public, male and juvenile. It was also released a broader assortment of pants on skinny models to the collection. The pieces are already on sale in physical stores and online store:cea.com.br, with prices ranging between R $39.99 and R $259.99.
About C & A
The C & A is A company of m oda focused on proposing products and experiences that go beyond the wear, connecting the people themselves and to the world to your back. Founded in 1841 by the brothers Clemens and August, in the Netherlands, the brand opened your first store in Brazil in 1976, in São Paulo. Today the company is present in all regions and have national coverage, through your online store. Conducts its business ethically and sustainably, committed to offering sets with positive impact.