The capsule collection ZAYN X VERSUS is a true collaboration between two icons-the attitude of the personal style of current energy Zayn tribe Versus.
The collection was launched today, 19 June, Versus stores worldwide, as well as on the site versusversace.com, and a percentage of the net profits from the sales will be donated to charities.
Zayn worked directly with the artistic director of the brand, Donatella Versace, to create a collection for both women and men, capturing the essence of how Zayn and his friends dress today. This is the attitude of the street, a mix between sports and the functionality, playing with proportion and individuality of customization.
The humor is perfectly encapsulated in the campaign VERSUS with ZAYN Bella Hadid and Zayn photographed naturally and informally. Often, the images are constituted by collages, as if they were stuck in the Polaroid camera. “When I see this collection, see Zayn. Your attitude, your energy and your individuality are in each piece. I’m very proud of what we did together. The campaign defines everything I love about this new generation of today. “says Donatella Versace.
“When I was a child growing up in Bradford, England, wear Versace was great, I never thought that one day I could actually create my own collection. Thank you very much to Donatella Versace for this opportunity so cool! “said Zayn.
Each piece is essential, favorite color palette of Green Khaki, Zayn wine, black and white, with speckled red. The bomber jackets are Zayn point for women and men. The functionality makes your brand with an oversized men’s parka that is the perfect piece for the city streets.
Athletics has the edge, with the bra-top for women, with eyelets on the side and the t-shirt dress trimmed with ZXV letters, or a sports dress footprint slip dress that is cut with ZXV under the chest. For men, there are sweaters that absorb the sweat on that read ZXV arm as well as pants leggings that can go from the gym to the street.
Zayn loves the creativity that is spontaneous: patches Versus are as if they were stitched by hand during the entire collection, while the impression ZXV has letters created from tape. The details are everything, like the jumbo eyelets and lacing that runs alongside the women’s skinny jeans or pants in eco-leather. The ecological leather jackets were embroidered on the back and then graffiti under the name Zayn superimposed on the VERSUS logo.
Accessories functional and athletic mood captures the collection, as well as backpacks and gym bags covered with patches Versus black-on-black.