Not everyone knows, but the M.A. C Cosmetics-world authority on makeup – has a program of commitment with the environment that rewards customers with a branded product in Exchange for empty containers. Dubbed “Back to m· The · (C) “, the action works as follows: to bring 6 empty original packaging, glass or plastic, in one of the physical stores, consumers are presented with 1 lipstick your new choice.
This initiative exists in all countries in which the brand is present. In Brazil, the packages are directed to a company that specializes in management processes of unmarketable products and industrial waste and end up returning to the industrial chain in the form of cement. This initiative saves resources by performing the appropriate disposal of these packaging and reducing environmental impact. In the year 2016, M.A. C raised over 85000 products for donation.
The program is valid for lipsticks of M · The · C, except collections with special packaging and Viva Glam, subject to availability. The products received cannot be returned or exchanged. Packages valid for Exchange are glass or plastic, including Sized To Go and false eyelashes. There is a limit of 4 lipsticks for Exchange must be made exclusively on the physical stores.
About the M.A. C Cosmetics
M.a. C (make-up Art Cosmetics) is the brand of choice for artists of the makeup brushes. One of the most influential names in the world, M.A. C was created in 1984. Now part of the Estee Lauder Group and is sold in 75 countries. In Brazil, M.A. C arrived in November 2002 and currently has 62 stores in São Paulo, Rio de Janeiro, Belo Horizonte, Curitiba, Campinas, Porto Alegre, Brasília, Recife, Salvador, Vitória, Florianópolis, Goiânia, Belém, Campo Grande, Fortaleza and Sorocaba, among others.