We June 2, 2010, and Zuckerberg sweats. He wears his hoodie-he always wears his hoodie – and he’s on stage. Presenters questioned the privacy issues of Facebook. Questions or projectors? It’s hot. It is uncomfortable. He sponge his brow. He apologizes. It’s very hot.
The first hoodies, are we told, were manufactured by Champion Products in the 30s they were created for athletes and workers.
It was the result of a technological advance.Champion had found a way to sew the fabric thicker underwear. Before that, the brand essentially made of wool.
The first hooded sweatshirts were sold to workers of a refrigerated warehouse and three surgeons working in the hinterland. Then they were sold to university athletes sitting in touch in inclement weather.
“He seems to prepare a blow”
We February 26, 2012, and George Zimmerman is on the phone with the police.
Zimmerman: “There have been break-ins in my neighborhood, and there is a really suspicious man, uh, [nearly] Retreat View Circle, um, the best I can give you is 111 Retreat View Circle.This guy looks to me to make a bad shot, or he is a drug addict or something.It’s raining and he wanders.
The attendant: OK. This man is white, black or Hispanic?
-It has the black air.
-You saw what clothes he was wearing?”
-Yeah, a dark hooded sweatshirt, a gray sweatshirt kind.”
Are there more symbolic piece of clothing of the late twentieth century and early twenty-first the hoodie?
Driven by business leaders and kids in the street. Worn by teenagers who look to cats and rappers who want to have the beefy air. Worn by punks and skaters and breakdancers and graffiti artists and Protestants Occupy Wall Street and the students and sports fans. Worn by Rocky Balboa and the Wu-Tang Clan and Ted Kaczynski and Paris Hilton and Trayvon Martin and Mark Zuckerberg.
“I will never take away the hoodie,” Zuckerberg said.
“I know you do not remove – where it comes from elsewhere? “Asked Swisher. “There is a group of women in the audience who would like you remove it. ”
“No,” he said. Then he chuckles nervously.
” Girls ? “Clap sporadic public. “Wow,” said Zuckerberg. Walt Mossberg[another interviewer, note] is involved, “Okay,” he said. “Okay,” says Swisher. ” No problem. ”
Mossberg continue :
“Can you explain what this instant personalization, why you did it, and what is its value to users?
– Maybe I should take off my hoodie. ”
The hoodie instant anonymity
The combination of the hoodie and the counterculture arrived later. In the 70s, hoodies have incorporated hip-hop and skateboarding cultures. They kept the breakdancers warm when they waited their turn to enter the scene. But they were also used for something else. Hoodies are “anonymizing” instantaneous and cheap. They protected the graffiti artists and skateboarders when they were entering private property to practice their art. They also protected the aggressors when they practiced their art.
We December 25, 2012 and the Zuckerberg family gathered in the kitchen.They play with the new app “Poke” on Facebook and they all overly happy.Mark is in the background, he looks at them smiling. He wears his hoodie
We were made aware of that family time “humanizing” because the sister of Mark, Randi, posted it on Facebook. She had not intended it to become public, but he became still . Either because it does not understand how the privacy settings or because Callie Schweitzer did not understand.Schweitzer has reposted the photo on Twitter and Randi Zuckerberg chose to publicly express his displeasure on Twitter.
Zuckerberg: “Not sure where you found this photo. I have put on Facebook for my friends. The repost on Twitter is really cool.
Schweitzer: I just subscribed to your news and it appeared in my Facebook thread. Sincerely sorry but it happened in my thread of activities and it had the public air.
Zuckerberg: I think you saw because you’re friends with my sister (tagged in photo). Thank you for your apology. I’m just sensitive to the idea of private photos become “news”. ”
Later, Randi Zuckerberg posted tips on how to act:
“Digital Etiquette: always ask permission before posting a photo of a friend publicly. There is no privacy settings but human decency. ”
Mainstream, but a symbol of the counterculture
The hoodie is back in high school. fashion houses like Ralph Laurent and Tommy Hilfiger have helped rebuild the hoodie something “mainstream” and messy.
It is this messy side – that the hoodie is both a mainstream clothing and the clothing of the counterculture – who pushed the NBA to ban his players to wear while continuing to sell to their fans.
We March 23, 2012 and Geraldo Rivera [famous American journalist and presenter, regularly accused be sensational, note] advises on television. He decided that this was the appropriate time to make the dress analysis of a tragedy [the death of Trayvon Martin, ed]:
Rivera: “People look at you and they … What do they think? What is the instant association?
Steve Doocy [co-host]: Oh oh.
Rivera: It is because of these cameras. Whenever you see someone get out of a supermarket, the kid wearing a hoodie. Whenever you see an assault on a surveillance camera or an old lady getting mugged in a corner, it’s a kid with a hoodie. We must recognize that pretending to be a gangster … you think you are a gangster? People will view you as a threat. That’s what happens. ”
The hoodie is the clothing insurgencies, whether planned events, such as the actions ofthe Black Bloc , or spontaneous, like the riots in Britain .
People flood the streets, as the police. People are trying to protect themselves with hoods and masks, while the police produced a countless number of hours of surveillance images.
January 15, Zuckerberg presented Graph Search, the new search engine from Facebook. LeMonde.fr could try it anddescribes it thus :
“GraphSearch allows for cross-searching across all data entered by users of Facebook (pages” liked “the” visited “places the companies in which they worked …). ” LS
We January 15, 2013 and Mark Zuckerberg promises a revolution: Graph Search [see cons below]. It is on stage with his hoodie. He seems at ease.
His colleague Tom Stocky is helping a hypothetical daughter to find a “date”. It makes a request and obtains a list of men who are friends of friends, and singles.
A veritable cornucopia of potential men. It reduces the result to men living in San Francisco. Then the men living in San Francisco and from India. The hypothetical woman is guaranteed to be satisfied.
Facebook under the gaze of the State
If you are looking for “Facebook Revolution” on Wikipedia , you come across a disambiguation page. Do you mean the demonstrations following the Iranian elections of 2009-2010? Do you mean the overthrow of President Hosni Mubarak in 2011? Do you mean the overthrow of Tunisian President Zine El Abidine Ben Ali? Are you saying the protests against the “bloody summer” of 2010 in Kashmir?
Facebook is a place away from the prying eyes of the state, where people can organize and exchange and coordinner their actions and prepare a rebellion. This is also a place that the prying eyes of the state can easily scan. He observes and lists and reports. Facing the challenge, the security services of any country do not recognize any digital label, no human decency.
Here are some queries that you can perform with Graph Search:
- “Family members of people living in China and like the Falungong”;
- “Islamic men interested in men living in Tehran, Iran.”
You can further reduce the results by adding “where they worked”.
“An open and connected place”
June 2, 2010, on stage with Swisher and Mossberg and Mark Zuckerberg takes off his pullover hoodie. And then, surprise. For the first time, we see what is inside.
This is the company’s mission summed up in an esoteric symbol. Three way arrows through a circle. “Making the world open and connected place,” is it marked around the ring. “Graph, platform, stream ‘, indicated by arrows, recalling the three pillars of Facebook. More than one commentators will make jokes about the Illuminati . Under the simple black exterior, it was there all the time. Private message to himself and members of his team.
“Those who harass are in turn harassed”
It is May 2008 and the operation of the police officers Leopard Laindon, in Britain, are filming a 12 year old boy. He wears a hoodie. They stopped in the street – with its history of delinquent behavior, it enjoys special attention from the FIT agents [ Forward Intelligence Teams , police units responsible for field monitoring to detect antisocial behavior editor’s note].
Normally FIT officers should be in the process of gathering evidence by attending hunts foxes, demonstrations or football matches, but this project introduces facial surveillance in the street on the places marked by high crime. The idea is that if individuals with problems know they are constantly monitored, they stand tile.
The interior minister Jacqui Smith said:
“This created an environment where those responsible for anti-social behavior have no place to act, nowhere to hide, where the roles are reversed for offenders: those who harass our communities are in turn harassed. ”
Although they allow reporters to follow the Guardian patrols with their own recording equipment, FIT officers refuse to be filmed, for fear of reprisals.During demonstrations and other events, the activists began filming the police – a judged experience “disconcerting”.
The “hoodie” a response to the cameras
When they are not trying to harass teenagers, FIT officers provide information to their other police colleagues. Including observation cards [ “spotter cards”, ed], which are a kind of “Who’s Who” in grid persons of interest – pictures tidy of radical activists, criminals and people who have does what it takes to attract police attention.
Facebook takes its name from an object in the analog world, just a collection of names and faces, neatly arranged on racks to help new students get to know each other. Today is something archaic, a relic of a time when the pictures where people are tagged were not available everywhere, indexed and “searchable”.
People who know they are being watched changing behavior. In a world flooded with monitoring equipment, hoodies are a fashion accessory determined by an architectural criterion: they are a response to the constant presence of cameras over our heads.
People who do not want to be seen wearing them. People who want to be the kind of people who do not want to be seen wearing them. People who look for people who want to be the kind of people who will not be shown the door.
Hard to imagine a more appropriate uniform for the secretive business manager of a company dedicated to making our public ideas.
On 2 June 2010, his hoodie off, Zuckerberg begins to answer the question of Mossberg.