Long time Microsoft decided to invest on Cyanogen OS, a ROM of Android that needs no introduction and that today has more market share on mobile to Windows Phone and BlackBerry together. A strategic move from Redmond to monitor competition and that its services will not stay out of play in other platforms.
A few days ago we saw how Cortana will have a very deep integration in upcoming releases of Cyanogen OS thus leaving out Google Now. An interesting movement not only for the creators of this version of Android if not for the own Microsoft that has found an attractive partner and with muscle to give presence and integration to your services and applications.
Towards one less Google Android
Android over time has become a mobile operating system with great presence of Google and its services. From the applications preinstalled to integration in the system of elements such as the search engine or enter Chrome as browser default, they have made an effort to maintain its position and that the alternatives don’t end up accommodate so much for that user experience is so good and nice.
We have a good example in Cortana; as you know, the voice Assistant will arrive soon to Android but does so with a handicap to take into account: integration with the system will not be as deep as in Google Now. They have already found a way to solve part of the problem to be present, but if we want to make the most of the Cyanogen OS and Microsoft will bring us a better solution.
As ROM cyanogen has experienced a spectacular evolution: If a version of Android, lightweight and simple, allowing us to have the mobile daily to become a kind of fork that increasingly emerges more than Google to offer solutions with other companies and services: email, browser, maps, cloud storage…
This mean that Cyanogen OS will close you the doors to Google? No, It will simply offer us something different and if you still want to use GMail, Maps, Drive and company will have to install it manually. Something that happens at forks of Android as Fire TV or various Chinese ROMs. The problem in such cases is that the configuration is not always an easy process, with Cyanogen should be easier.
A version of Android without as much reliance on Google plant you face is certainly a good news because this system was sold as something very accessible but over the years has been taking color with what Mountain View was doing. For Microsoft, it is also a perfect opportunity that their applications are the most used in the world mobile platform without resorting to pins or tricks so that the user can enjoy it.
For Cyanogen now the rest is convince large manufacturers. In India it has agreements with local companies with too much weight as Micromax and although its user base is large, not the push of another company would come you bad to be known beyond the community of users who choose to install this ROM on your own.
Microsoft has good alternatives to Google but not be able to use them so integrated with Android do lose a bit of value. With Cyanogen OS will be different.
They are also aware that in Redmond its position as third in discord in the mobile world will not change in the medium term and you know what part of their future by being in other platforms. IOS going to have very difficult although they have already some other nod as the iPad Pro, on Android with the number of manufacturers and competitors that are, will be difficult to Excel.
In any case, admittedly to Microsoft who is doing his job very well: Outlook is a good mail client, Sunrise and Wunderlist two large acquisitions and the Office Office suite increasingly is taking shape to become a useful work tool.