Chilli Beans Launches New Capsule Collection Inspired by Elvis

Chilli Beans celebrates the life and legacy of Elvis Presley with the launch of a new capsule collection. Inspired by the King of Rock ‘n’ Roll ™, the capsule collection includes glasses and watches designed to accurately represent the iconic style of Elvis. The collection is available at all points of sale of Chilli Beans in Brazil and abroad.

Elvis Presley was a trainer of trends and fashion, with a sense of unique style and authentic. He impersonated several iconic visuals that inspired the fashion transcending borders and generations: rockabilly in suede shoes; hunk in jeans; soldier aligned in uniform; rebel biker in black leather; Las Vegas performer with sequined outfit, jumpsuit with embroidered Eagle complete with your cover. Here at you can get more different models of the fashion trend.

The collection is divided into three parts is developed to represent iconic moments of the life of Elvis, including your ticket by the US military, the film career in which he starred in 33 movies and your famous show in Las Vegas. The collection also includes a striking and unique model used by the singer in their performances on stage. The model is made with flat lens and finishes in gold metal alloy on the front and stems.

In 2015, the founder of Chili Beans, Caito Maia traveled to Las Vegas, where Elvis shined in your career, and found inspiration. He set off on a journey, along with your design team to explore life and personal style of the legendary American artist. The design team of Chilli Beans participated in a tour of the Mansion of Graceland, home of Elvis, that inspired key details to the capsule collection and allowed Chilli Beans captures the essence of Elvis Presley.

About Chilli Beans
Chilli Beans started its activities at the end of the ‘ 90, under the command of businessman Caito Maia. Twenty years later, is consolidated as the largest network specializing in shades of Latin America. The company has more than 800 outlets, including Brazil, Portugal, United States, Colombia, Kuwait, Peru, Mexico and Thailand. In multi-brand optical is present in more than 1,000 points of sale, which occurred in a year expansion project, only selling eyeglasses.

Having the fast fashion as a business platform, with 10 releases new models every week, Chilli Beans pioneered the concept of optic self service, which allows the client to handle and try the products, and also the first mark of the segment inaugurate a customization that allows the customer to manufacture their own glasses. In 2016, Chilli Beans became a case study for students of Harvard Business School and currently, Caito Maia, CEO of the brand, is the new investor of the Shark Tank Brazil, in this second season.